ALPHA
MAGAZINE
Rich Zeller - Military Veteran - Makes Bold Moves in Entertainment & High Level Publicity
written by
LUCIANO LAYNE
Richard “ItsRichZ” Zeller is a rising force in New Jersey’s entertainment and creative industries — a strategist, connector, and storyteller who builds movements, not just moments.
Drawing inspiration from visionary moguls like Clarence Avant, Rick Rubin and, Kanye West, Rich defies easy labels. His career bridges music, media, marketing, and creative entrepreneurship, making him a rare hybrid in an industry that often demands specialization.
A U.S. Army veteran who served in OIF, Rich honed the discipline, resilience, and organizational skills that now power his business ventures.
As the Co-Founder of LivenRich PR, a boutique marketing and PR agency, he’s helped artists secure national press, TV placements, DSP features, influencer campaigns, and strategic rollouts that have pushed emerging talent into the spotlight.
Rich has worked with a wide range of artists including BabyApee, Murda B, B Jack$, Arsonal Da Rebel, Ron “R-Truth” Killings, Honey Bxby, Sugar Hill D-Dot, and Glizzy Glow — securing press, playlisting, brand partnerships, and marketing activations that have elevated their presence in music and culture.
His portfolio also extends beyond music: he’s led high-impact marketing campaigns for major video game titles and companies including Call of Duty, Tony Hawk’s Pro Skater, and other gaming brands, leveraging influencer networks and cultural trends to drive measurable results.
Before launching LivenRich PR, Rich served as General Manager of Sloppy Vinyl, where he played a pivotal role in the label’s growth and artist development. His ability to merge creative vision with operational execution made him a key architect in its rise. Beyond business, Rich is a dynamic media personality who has interviewed names such as Jack Harlow, Cordae, and Rubi Rose — known for pulling candid, authentic conversations from his guests.
His charisma and genuine curiosity make him as much a storyteller as he is a strategist.
A lifelong learner and self-taught creative, Rich’s passions extend beyond music — he’s an avid animal lover, a collector and content creator in the trading card space, and a champion for veteran creatives.
His time working in Congress to improve communication between the VA and veterans reflects the same core values he applies to the entertainment world: connection, advocacy, and results.
Richard “ItsRichZ” Zeller doesn’t just follow trends — he builds platforms that set them. Whether in music, gaming, media, or culture, his influence is only getting started.
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